We help/assist/support the process of creating and capturing value. And, striving to "move the Business closer and closer to the ideal/perfect Business" is most consistent with all current stakeholders. An important element of accomplishing this simple goal is constantly improving.
Successfully managing these intangible and tangible elements will "move the Business closer and closer to the ideal/perfect Business".
Giving and helping are a primary source of fun/satisfaction for Employees, i.e. Employee Profit. And, giving to & helping Customers (sales) creates Customer Profit. The result: Economic Profit, the essence of creating/improving value.
Make tasks/duties/jobs more understandable. Make tasks/duties/jobs easier. Increase confidence, "I can do this!". Reduce stress, "This is fun!".
Improving employee productivity, loyalty & satisfaction ultimately improves retention & capability, which improves product/service quality, which increases Customer Profit, which increases ROIC, which creates/improves value.
Another way to understand/relate to this simple goal (move the Business closer and closer to ideal/perfect Business) is to recall that you achieve the highest return by investing 100% in the highest return asset. Constantly improving processes is an important element of achieving this simple goal.
If your goal is: "Move your Business closer and closer to the ideal/perfect Business." We can help.