We help/assist/support the process of creating and capturing value. And, striving to "move the Business closer and closer to the ideal/perfect Business" is most consistent with all current stakeholders. An important element of accomplishing this simple goal is Continuous/Constant Improvement (CIP or CI is the foundation of many specific methodologies: Lean, Kaizen, Kanban, Six Sigma...).
Successfully managing these intangible and tangible elements will "move the Business closer and closer to the ideal/perfect Business".
Giving and helping are a primary source of fun/satisfaction for Employees, i.e. Employee Profit. And, giving to & helping Customers (sales) creates Customer Profit. The result: Economic Profit, the essence of creating/improving value.
Make tasks/duties/jobs more understandable. Make tasks/duties/jobs easier. Increase confidence, "I can do this!". Reduce stress, "This is fun!".
Improving employee productivity, loyalty & satisfaction ultimately improves retention & capability, which improves product/service quality, which increases Customer Profit, which increases Return On Invested Capital (ROIC), which creates/improves value.
Another way to understand/relate to this simple goal (move the Business closer and closer to ideal/perfect Business) is to recall that you achieve the highest return by investing 100% in the highest return asset. "Continuously/Constantly Improving" processes are an important element of achieving this simple goal.
If your goal is to: "Move your Business closer and closer to the ideal/perfect Business." We can help!