We help/assist/support the process of creating and capturing value. And, striving to "move the Business closer and closer to the ideal/perfect Business" is most consistent with all current stakeholders. An important element of accomplishing this simple goal is to improve every aspect of the Business' strategic processes.
Successfully managing these intangible and tangible elements will "move the Business closer and closer to the ideal/perfect Business".
Strategy (the Why, the Right Who, the What, the Where...) is about how you create, capture and sustain economic profit or economic value added: owner cash flow in relation to invested assets minus cost of capital:
Simple -> Understandable -> Memorable -> Actionable: To be actionable (able to influence action), a Strategy must be memorable. To be easily remembered, it must be understood. And, to be understood, it must be simple. Another way to say this, "If it's too complicated to execute, it isn't a strategy, it's a book report."
Does it pass the "hallway test"? Does everyone understand the strategy? Does everyone understand the key drivers of value creation? Can everyone identify the critical challenges (the 3-5 external or internal obstacles)? Does everyone know the "must-win" goals and their part in accomplishing them?
Another way to understand/relate to this simple goal (move the Business closer and closer to ideal/perfect Business) is to recall that you achieve the highest return by investing 100% in the highest return asset. So, the current owners are trying to create a Business with the highest return and concentrate their investment in it. Improving strategic processes is an important element of achieving this simple goal.
If your goal is: "Move your Business closer and closer to the ideal/perfect Business." We can help.